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5 Common Misconceptions About Fashion Sustainability

Now that sustainable fashion is becoming increasingly popular by the day, a wide variety of myths and misunderstandings have been created.


So, here are 5 common misconceptions about fashion sustainability!



Sustainable Fashion Isn’t Stylish


A huge misconception is that sustainable fashion isn’t stylish, and can be seen as ugly compared to the items produced by fast fashion brands that can keep up with trends almost instantly. Sustainable brands are becoming available for every style that you may like. Whether you prefer something simplistic, colourful, vintage inspired or classic and luxury, it is guaranteed that you will be able to find something to suit you by shopping for fashion sustainably.


Many fashion influencers are starting to promote sustainable brands, which makes outfit inspiration and specific pieces you may like readily available to find on social media or fashion blogs.


Check out:


From top left to bottom right:


@madeleineolivia

@heartzeena

@carmitive

@marielle.elizabeth

@dominiquedrakeford



Sustainable Brands Aren’t Affordable or Accessible


Some sustainable brands are on the higher end of the pricing scale, and this was especially true when most of these brands were entering the market. This is due to the need for paying higher wages to workers, ethically-sourced sustainable fabrics and sometimes also higher shipping and transport costs.


In spite of this, shopping sustainably for clothes, shoes and accessories can be very affordable and accessible to most levels of income in the current market. Some ways to shop sustainably are to make use of second hand retailers. This can range from thrift stores and charity shops to clothing resale apps such as Depop, eBay, ThredUp, and many more.


Alternatively, to avoid shopping altogether, swapping and reworking pieces that you already own with friends and family can be a really fun activity that allows you to add to your wardrobe collection in a sustainable way.



Fast Fashion is Less Sustainable Than Luxury Fashion


Luxury fashion is generally no more sustainable than fast fashion.

For instance, some designer brands such as Gucci and Burberry have used sustainability as themes for their catwalks and fashion shows, though they remain a very unsustainable brand in general. Luxury brands still have a massive carbon footprint and are often criticised for the fact that sustainability is very achievable for them with their profit margins. It is important to remember that a high price tag on an item does not mean fair or ethical worker wages.



Buying from Sustainable Brands Won’t Make a Difference


Arguably, the most common misconception of all. So many people believe that buying from sustainable brands won’t make a difference to the bigger picture. Consumers are the ones who sway what is successful and ultimately what doesn’t work. Therefore, when more people create a demand for sustainable fashion, it becomes more lucrative. Additionally, not shopping at fast fashion companies or luxury fashion brands that are not sustainable reduces the demand and can turn them towards improving their sustainability, as they see where the shift in demand is headed.


This results in positive change in many ways. The fashion industry is a long running contributor to climate change, as it has an extremely high amount of water usage, as well as frequently using chemicals that pollute the air, water and land/soil.



Sustainability is a Passing Trend


Many people seem to believe that sustainability is a trend that is unlikely to last. However, sustainability is the future and now is the time to start investing in it.


Overall, a lot of information and beliefs about fashion sustainability are misconceptions and these highlight the importance of doing your research before you shop, and using what you know to encourage others to do the same!


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